Over 60% of US households access content streamed through an internet-connected TV or device.To emphasise the importance of this growing trend, it's time for some statistics: Viewers are engaged, and more accurate targeting and reporting is also available when compared to traditional TV advertising options. OTT (Over The Top) media service can be defined as:Ī media distribution practice that allows a streaming content provider to sell audio, video, and other media services directly to the consumer over the internet.Ĭircumventing traditional TV viewing by using a Chromecast, Roku, apps within your Smart TV, mobile or tablet, and even games consoles creates new hurdles for advertisers, but offers some huge potential too.
